The wharves
Fishing around Paihia.
OUR STORY
IT STARTED WITH A KID
WHO LOVED FISHING.
From the wharves of Paihia to an international offshore reputation.
ONE FISH. ONE PRODUCT AT A TIME.
BORN IN THE
BAY OF ISLANDS.
A homemade lure caught a striped marlin on its first day in the water. Other fishermen wanted one. Then more wanted one. Bonze Lures was born.
THE BONZE STANDARD
BORN FROM FISHING.
DRIVEN BY ADVENTURE.
The first marlin
The moment that started Bonze.
The world
Learning from leading captains and anglers.
The next chapter
Offshore knowledge brought into premium boats.
THE FOUNDER
A BOAT WORTHY
OF THE BONZE NAME.
We are not entering the boat industry to make another aluminium boat.